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The upside

11/1/2023

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Christina Phillips Makes Her Pitch Personal

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Christina Phillips, Founder/CEO of Puure, with Frank Milone, Partner, Fiondella, Milone & LaSaracina LLP (FML), sponsor of the cash award

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​It is Tuesday evening, October 17, in downtown Hartford. The cozy office suite, lined with floor-to-ceiling windows, is filled with nervous excitement as the founders of startups emerging from UConn anxiously wait to pitch their businesses. The 2023 Wolff New Venture Competition is the culmination of the Connecticut Center for Entrepreneurship and Innovation (CCEI) summer program that helps prepare UConn students and faculty to launch their ideas. 
 
Christina Phillips, a UConn MBA student, is ready. She heads the fourth of six teams competing for nearly $60,000 in cash prizes. Phillips is the CEO of the startup Puure, which uses organic cotton and nontoxic materials to make female intimate apparel and promotes female health. 

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